Remember files? .doc.doc.doc.doc.jpg.jpg.svg You write a document, hit save, and the file is on your computer. It’s yours. You can inspect it, you can send it to a friend, and you can open it with other apps. Files come from the paradigm of personal computing. This post, however, isn’t about personal computing. What I want to talk about is social computing—apps like Instagram, Reddit, Tumblr, GitH