Amazon's Wondery has acquired the rights to a popular podcast hosted by the recently retired NFL star Jason Kelce and his brother Travis Kelce, the Kansas City Chiefs tight end and boyfriend of Taylor Swift, the parties said Tuesday.
The brothers' "New Heights" podcast has become a crossover pop culture hit thanks to their Super Bowl-winning careers and Travis Kelce's romance with the megawatt songstress Swift.
Amazon's Wondery podcast studio will sells ads for and distribute the brothers' show, which currently posts on YouTube and Apple.
"We couldn’t be more excited to team up with Wondery for the next phase of 'New Heights,'” the brothers said in a statement released by Amazon. “We love this show, and the fanbase that has grown with us over the last two seasons."
The terms of the deal were not immediately disclosed.
Wondery CEO Jen Sargent called the brothers' podcast a "hilarious, relevant commentary" with "unprecedented insider access to the NFL season and professional sports."
In the past year, "New Heights" became must-hear content for both football fans and Swifties as Jason played his last season with the Eagles and Travis' Chiefs won their second consecutive Super Bowl — while balancing the gridiron with his role as pop culture prince next to the world's most famous woman.
Even before their romance, Travis Kelce used "New Heights" as a platform for his public courtship of Swift.
In a July 26, 2023 episode, the Chief tight end revealed that he went to an "Eras" show in Kansas City with hopes of slipping Swift a friendship bracelet with his digits.
“I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings. So I was a little butthurt I didn’t get to hand her one of the bracelets I made for her,” Travis Kelce told his brother on “New Heights.”
Kelce managed to shake off that initial setback and the pair managed to meet, launching their romance. Swift even made a madcap, post-concert, trans-Pacific flight from Tokyo to the West Coast to attend the Super Bowl on Feb. 11 in Las Vegas.
The first episode of this third season of "New Heights" drops on Wednesday, the brothers announced.
The Chiefs kick off their regular season a week from Thursday, playing host to the Baltimore Ravens, in a game that'll be televised on NBC.
Kansas City defeated Baltimore in last season's AFC title game.
Swift is on a break from her Eras Tour and is scheduled to be back on stage on Oct. 18 at Hard Rock Stadium, near Miami.
Unless Swift adds any additional shows, she could be free to attend 14 Chiefs games this upcoming regular season, in Weeks 1-5, 9-13 and 15-18.
Swift and Kelce's work schedules would only conflict on Oct. 20 (Chiefs visiting the San Francisco 49ers; Swift in Miami Gardens); Oct. 27 (Chiefs at Las Vegas; Swift in New Orleans); Dec. 8 (Chargers at Chiefs; Swift in Vancouver in what could be the last Eras show).
