GOODBYE DATING APPS
For Gen Zers Tired Of Dating, Lavender Marriages Are Looking More Appealing
Some Gen Zers, fed up with dating apps and rising costs, are considering platonic marriages to ease the load.
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The Lede
For many young people right now, the dating scene is rough, their families are far away, and housing is expensive. To share the load, some have become intrigued by the concept of "lavender marriages" — something that was once the preserve of the LGBTQ+ community. But on social media recently, the term "lavender marriages" has been appropriated by some Gen Zers who are tired of being broke, single, and lonely.
Key Details
- While lavender marriages have historically concealed sexual orientation, Gen Zers are redefining them.
- The conversation around lavender marriages also hints at more serious societal issues. Dating is still big business. Dating companies generated more than $5 billion in 2023 alone.
- But growth appears to be slowing. That may be because Gen Zers are turning away from dating apps, with some thinking the apps miss the point of what made them fun initially: going after profits rather than real connections.
