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Amazon Prime Day Ends Tonight — 243+ Best Deals You Don’t Want to Miss
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Last chance: Shop these 243+ great deals before Prime Day ends tonight

You’ll regret not buying that dish soap, sunscreen, protein powder or Kindle while it’s on sale, so get it now before it’s too late.

Zoe Malin

Reporter

Prime Day ends in just a few hours… seriously. If you're a Prime member and have been waiting to hit checkout on tech, beauty or home essentials deals (or really any deals), it's officially crunch time. Fresh discounts, including the retailer's signature Lightning Deals, are set to expire by tonight, if not sooner.

A word of wisdom from someone who’s been covering Prime Day for six years: once you add items to your cart, check out ASAP. More people tend to shop during the last few hours of a sale, which makes products more likely to sell out. You don’t want to miss out on a deal before prices jump back up, so don’t dilly-dally.

Up until the clock strikes midnight, I’ll update this list live with all the discounts worth knowing about. Since not every deal is necessarily good, I only recommend those below that are at least 20% off, highly rated and at their lowest price in at least three months.

Selected.Our top picks

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Best Prime Day deals 2025

Stocking up on essentials during Prime Day is one of the best ways to save long-term. These dishwasher detergent pods, which you constantly need to buy more of, are made with Dawn soap to remove grease and other ingredients to break down dried food and residue. You don’t need to pre-rinse your dishes since this detergent is so powerful, according to the brand. There’s 71 pods in a pack.

These are our all-time favorite wireless earbuds for listening to music, taking calls and exercising. You can use them in active noise cancellation to completely block out sounds, transparency mode to hear the world around you or adaptive audio, which automatically swaps between the two depending on your environment. The headphones, which come with four pairs of silicone tips to customize your fit, are water-resistant, according to the brand.

LifeStraw’s personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.

It’s always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they’re unused, according to the brand.

You’ll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.

Out of all the teeth whitening strips we’ve tested, these are our favorite because they’re easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they’re flexible, so they mold to the shape of your mouth. There’s 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.

As someone who doesn’t have a dishwasher, I’m very picky about dish soap, and Dawn’s Platinum Powerwash Spray is my all-time favorite option. The sprayer helps me cover a lot of dishes with soap at once, and it comes out foamy, so I don’t need to turn the faucet on until it’s time to rinse.

Once you plug devices like fans, air purifiers and small kitchen appliances into this smart plug, you can control them via the Amazon Alexa app or voice commands. The plug is compact, so it won’t block your second outlet. Using the app, you can set up schedules, timers and routines for your devices.

Once you install this device, you can open and close your garage door from anywhere using the brand’s app, as well as set schedules. You can also give your loved ones access to the app so they can control the door. The device works with most brands of garage door openers made after 1993, according to the brand.

If it weren’t for these little trackers, I’d lose everything I own. I keep them in my wallet and bag, attach one to my keys and always put one in my suitcases while traveling. The AirTags pair with the Find My app on iPhones and iPads, which shows you where they are and gives you directions to locate them. You can also make trackers play a sound through the app, and share them each with up to five people if needed so everyone can track items.

“I’ve been using ColorWow’s Dreamcoat Spray for over two years and I don’t remember what it was like to blow dry my hair without it,” says associate commerce social editor Caitlin Cusack. “I have super frizzy hair and this product makes a noticeable difference in frizz and leaves my hair feeling soft for days between washes.” The brand recommends reapplying it every three to four shampoos, and there’s also a version for curly hair that I swear by.

Once you plug this Fire Stick into your TV’s HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.

See, hear and speak to visitors with Blink’s Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn’t require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.

You’ll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. “I use Laneige’s lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,” she says. “My lips feel so soft after I apply it, and I love using the little included spatula.” The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.

Bring these protein shakes to work or school, or keep them in the refrigerator at home to drink after a workout or when you need a quick snack. They have a smooth, creamy texture and 30 grams of protein per bottle; they’re shelf-stable until you open them. The shakes come in packs of 12 and are available in flavors like chocolate, vanilla, cafê latte and caramel.

Each laundry detergent pod in this 76-pack is filled with soap that has a built-in color protector, odor fighter and stain remover. The pods are HE-compatible and dissolves even in cold water.

I’m tossing my decade-old, stained, ripped oven mitts and buying this pair from KitchenAid. They’re covered in soft, ribbed silicone that’s grippy, heat-resistant up to 500 degrees Fahrenheit and water-resistant, according to the brand. The oven mitts also have a cotton cuff that feels soft against your skin.

This travel adapter is compatible with plugs in over 200 countries, according to the brand. It has AC, USB-A and USB-C ports so you can charge five devices simultaneously, and its pins are foldable and retractable, making it compact.

I use this kitchen gadget to make fresh popcorn at home or the office. There’s a built-in cup on its lid to help you measure kernels, and you can also put butter inside so it melts over your snack. The glass, dishwasher-safe popper also doubles as a bowl once you remove the lid and let it cool down.

La Roche-Posay’s fragrance-free moisturizer is a top-pick among those on our team with dry skin, myself included. It’s made with hydrating ingredients like ceramides, niacinamide and thermal water, and has a lightweight texture. It sits nicely under makeup, so I typically apply it in the morning, but you can wear it at night, too.

You get three boxes of 10 mini granola bars with this pack, and they come in three flavors: caramel almond and sea salt, dark chocolate nuts and sea salt, and peanut butter dark chocolate. Each gluten-free, low-sugar bar has three grams of protein.

Vital Proteins’ collagen peptide powder, which I’ve used for years, helps support hair, skin, nail, bone and joint health, according to the brand. One serving has 20 grams of collagen peptides, as well as vitamin C and hyaluronic acid. The unflavored powder seamlessly blends into hot or cold liquids once you scoop it in. (Remember to consult your doctor before taking anything.)

The snail secretion filtrate in this essence, one of our favorite K-beauty products, can help soothe damaged skin, repair dark spots, reduce the appearance of fine lines and moisturize, according to the brand. It has a lightweight feel and quickly absorbs into the skin.

Our team tested 100 face sunscreens this year and Round Lab’s came out as our number 1 winner. “This sunscreen feels like a moisturizer and leaves my skin hydrated,” says NBC Select editorial projects manager Rebecca Rodriguez. “It blends in seamlessly and doesn’t leave behind that sticky sunscreen feeling.” The broad-spectrum SPF is oil-free, making it suitable for acne-prone skin, too.

I always keep Liquid I.V. electrolyte powder at home to drink before a long run. The pre-measured, single-serve packets make it easy to add to my water, and after I give it a stir, the powder blends right in. Each serving has 500 grams of sodium. You can buy Liquid I.V. in numerous flavors like arctic raspberry, strawberry lemonade and orange vanilla dream, plus there’s sugar-free options.

The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell’s Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.

Mielle’s hair oil targets thinning hair and dry scalps with biotin and essential oils like rosemary, mint, tea tree and peppermint oil. The ingredients work to strengthen your strands, improve circulation and nourish skin to reduce flaking, according to the brand. The oil is suitable for all hair types and textures, and you use it pre-wash, post-wash or as a 10-minute treatment with a shower cap.

This organizer comes with three bins to separate different items. The handle allows you to remove each bin from the turntable base. The bottom has non-slip feet to keep the Crazy Susan sturdy while you rotate it.

I use a pair of these under-eye masks almost every day to depuff and refresh my skin. They’re soaked in a serum made with hydrating ingredients like hyaluronic acid, niacinamide and glycerin, and made from a gel-like material that has a cooling effect. There’s 24 pairs of individually-wrapped patches in each pack.

This kit comes with everything you need to collect a saliva swab and send it to Ancestry’s lab. Then, six to eight weeks later, you’ll get your results online, which includes information about your origins across the world, ethnicity estimate and genetic traits you may have a propensity for.

I’ve been a loyal Orgain customer for years and its protein powder is the only one I’ll buy. There’s 21 grams in each serving, and less than one gram of sugar, plus it blends into my smoothies almost instantly, making them extra creamy. The powder is also gluten-free and vegan.

Simultaneously dry, style and add volume to your hair with this hot tool. Its 2.4-inch barrel brush head helps you create soft waves or a sleek blowout look, and it’s detachable from the tool’s base, making it easy to store and travel with. You can choose from three heat levels, as well as a cool setting.

Unlike other exfoliating products she’s tried, Schneider says these unscented pads are gentle on her sensitive skin. “I don’t even get red when using them,” she says. “I really can’t recommend them enough and I’m a fully converted Elemis fan now.” The textured pads come presoaked in a solution made with ingredients like lactic acid to break up dead skin cells, as well as improve tone and texture.

This mini Bluetooth speaker connects to music, audiobook and podcast platforms, letting you play entertainment throughout your home. It also has Amazon Alexa built-in — you can ask the personal assistant to set alarms and timers for you, check the weather, give you traffic updates, control compatible smart home devices and more. I have an Echo Pop in my bedroom, and since it’s so small, I easily hid it on my dresser.

This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.

Reuse these absorbent, dishwasher-safe clothes up to 100 times to clean your home, dry dishes and more, making them an eco-friendly alternative to paper towels. They come in a pack of 10 and are safe for all surfaces, according to the brand.

You can massage Sol De Janiero’s highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.

This rechargeable device diffuses mosquito repellent to keep bugs away, creating a 20-foot protection zone around you in about 15 minutes, according to the brand. It works for about nine hours on a full battery. This pack comes with a repeller and one refill — you can buy additional refills separately.

This rechargeable electric toothbrush has all of the features dentists told us to look for while shopping: a pressure sensor, a two-minute timer and brush head change alert. You can also choose from three cleaning modes. The toothbrush comes with a travel case and two extra brush heads.

“The Kindle really is impossible to live without once you try it,” says NBC Select editor Lindsay Schneider, who’s used a number of models over the years, courtesy testing samples from Amazon. “It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too. I feel like I never have to charge it.”

The Kindle Paperwhite gives you 12 weeks of battery life on a single charge, according to the brand, and it’s thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.

“This shower oil completely soothes my skin and gives me that silky soft effect,” says Schneider. “It lathers really nicely and never feels oily despite its initial consistency. The formula, while scented, is quite subtle.” You can use the shower oil as a body wash or to prep your skin before shaving, plus it doubles as a soak when you pour it into warm bath water.

Thanks to its internal organization system, my Samsonite luggage holds an impressive amount of clothes, and it never breaks down despite how much I beat it up during my travels. This set comes with a hard-sided carry-on and a medium checked bag. Both suitcases have built-in TSA locks, expandable storage, 360-degree spinner wheels, and adjustable handles.

Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It’s water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch’s battery lasts for about 18 hours when it’s fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.

Because this open-top beach bag is made from a water-resistant material, I never worry about it getting splashed at the beach or pool. It’s also easy to clean with a quick wipe down, and it has a flat bottom, so I can load all my essentials inside without the sides collapsing as I do so. There’s little holes on the sides of the bag, which you can add attachments to, like beverage holders and charms (sold separately).

These food storage containers come in a pack of five, and each has a 2.85-cup capacity with two compartments. They’re made from a clear stain- and odor-resistant material, so you can always see what’s inside. The containers’ lids have an airtight seal and secure latches, and if you flip the latches up, they act as vents — that means you can keep the lid on while microwaving to avoid splatters.

The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.

The camera built into this bird feeder livestreams video to an app so you can watch critters visit for a snack. The water-resistant feeder has a 1.5-liter container you fill with feed, and there’s a wide perch on the front you can add accessories to as you learn what the birds in your area like. The app stores videos for up to 30 days so you can download and share them.

As someone with two cats and a dog, I swear by this pet hair remover. As you roll the tool’s head along carpets and upholstered furniture, it grabs hair and stores it in an internal compartment. Then, when you’re done cleaning, you press a button on the handle to open the compartment and throw the hair out.

Best Prime Day Lightning Deals

These limited-time deals are live until stock runs out, so make sure you checkout before they’re gone.

  1. 40% off Waterpik Cordless Water Flosser
  2. 40% off Tarte Lights, Camera, Lashes Platinum Voluminizing Mascara
  3. 20% off Active Dishwasher Cleaner And Deodorizer Tablets
  4. 25% off Nippies Nipple Covers for Women
  5. 40% off Little Sleepies Pajamas
  6. 44% off Advanced Clinicals Retinol Lotion
  7. 33% off Coway Airmega AP-1512HH(W) True HEPA Air Purifier
  8. 25% off Levoit LVAC-200 Cordless Vacuum Cleaner
  9. 42% off the JBL Xtreme 3

Best overall Prime Day sales

Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.

  1. Up to 51% off Crocs footwear
  2. Up to 51% off Apple and Beats tech
  3. 40% off Lego roses
  4. Up to 46% off Dyson vacuums, air purifiers and hair tools
  5. Up to 50% off Premier Protein shakes and protein powders
  6. Up to 50% off Away luggage and travel accessories
  7. Up to 40% off Elemis skin care
  8. Up to 44% off Poppi Prebiotic Soda
  9. Up to 50% off Samsonite luggage
  10. Up to 25% off Liquid Death water, teas and more
  11. Up to 40% off Tushy bidets, toilet seats and more
  12. Up to 30% off Bob’s Red Mill baking mixes, grains and snacks
  13. 36% off Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush
  14. Up to 33% off Huggies diapers and baby accessories
  15. Up to 40% off Levoit air purifiers, humidifiers, fans and more
  16. Up to 42% off Coleman tents, coolers and camping essentials
  17. Up to 35% off Nanit baby monitors and accessories
  18. Up to 30% off The Honest Company diapers, wipes and more

Best household essentials sales

  1. Up to 34% off Dawn dish soaps and sprays
  2. Up to 35% off Duracell batteries
  3. Up to 20% off Scrub Daddy sponges and cleaning supplies
  4. Up to 34% off laundry detergent and supplies from Tide, Dreft, Gain and more
  5. Up to 22% off Cottonelle toilet paper and wipes
  6. Up to 33% off Seventh Generation cleaning supplies
  7. Up to 48% off Mrs. Meyer’s soap, laundry detergents, candles and more
  8. Up to 37% off Swiffer cleaning supplies
  9. Up to 27% of Molly’s Suds laundry detergents and cleaners
  10. Up to 26% off Mrs. Mouth’s stain remover products

Best Prime Day skin care and makeup sales

  1. Up to 30% off Laneige skin care
  2. Up to 49% off Cetaphil skin care
  3. Up to 30% Kiehl's skin care
  4. Up to 30% off Tatcha skin care
  5. Up to 50% off First Aid Beauty skin care
  6. Up to 50% off Grace & Stella skin care
  7. Up to 40% off Sunday Riley skin care
  8. Up to 30% off Clinique skin care and makeup
  9. Up to 20% off EltaMD sunscreen
  10. Up to 36% off Opalescence Go teeth whitening products
  11. Up to 20% off Supergoop! sunscreens
  12. Up to 20% off Clean Skin Club towels
  13. Up to 25% off La Roche-Posay skin care
  14. Up to 30% off Paula’s Choice skin care
  15. Up to 40% off Dove soaps, scrubs and more
  16. Up to 40% off Vacation sunscreen
  17. Up to 20% off Hero Cosmetics’ pimple patches
  18. Up to 40% off Lancôme makeup, skin care and fragrances
  19. Up to 35% off Estēe Lauder skin care, makeup and fragrances
  20. Up to 55% off Neutrogena skin care, body care and makeup
  21. Up to 20% off Milk Makeup
  22. Up to 20% off Saie makeup
  23. Up to 30% off Shiseido sunscreen and skin care
  24. Up to 25% off Youth to the People skin care
  25. Up to 25% off Salt & Stone deodorants, body washes and more
  26. Up to 30% off Farmacy skin care

Best Prime Day apparel, footwear and accessory sales

  1. Up to 68% off Levi’s apparel
  2. Up to 60% off Vera Bradley bags and backpacks
  3. Up to 20% off Bogg Bags
  4. Up to 43% off Coach bags
  5. Up to 29% off Crz Yoga activewear for men, women and children
  6. Up to 29% off Brooks sneakers and running apparel
  7. Up to 25% off BedHead pajamas
  8. Up to 43% off Rothy’s shoes
  9. Up to 66% off Adidas athletic apparel, shoes and accessories
  10. Up to 45% off Ray-Ban sunglasses
  11. Up to 72% off Ryka footwear
  12. Up to 53% off Hey Dude footwear
  13. Up to 25% off BaubleBar accessories

Best Prime Day tech sales

  1. 15% off the Oura Ring 4
  2. Up to 44% off Noco boost jump starters, chargers, electric air inflators and more
  3. Up to 55% off Ring doorbells, cameras and alarms
  4. Up to 65% off Blink smart home tech
  5. Up to 43% off Bose headphones, speakers and other tech
  6. Up to 37% off Sony tech
  7. Up to 39% off Shokz headphones
  8. Up to 33% off Sonos headphones and speakers
  9. Up to 50% off Anker tech accessories
  10. Up to 47% off Govee indoor and outdoor smart lights
  11. Up to 33% off Asus Rog gaming devices and tech
  12. Up to 50% off Belkin chargers and tech accessories
  13. Up to 50% off TCL TVs
  14. Up to 30% off Google Pixel tech
  15. Up to 39% off Epson printers
  16. Up to 38% off FitBit smartwatches
  17. 18% off the Hatch Restore 3 Sunrise Alarm Clock
  18. Up to 53% off Eufy smart home products

Best Prime Day hair care sales

  1. Up to 30% off Tangle Teezer hair brushes and hair care products
  2. Up to 30% off Color Wow hair products
  3. Up to 30% off Ouai hair care
  4. Up to 30% off Olaplex hair care
  5. Up to 30% Nioxin hair thickening products
  6. Up to 30% off Amika hair products
  7. Up to 29% off Nutrafol hair growth supplements
  8. Up to 32% off Ouidad curly hair products
  9. 25% off the Dyson Supersonic Origin Hair Dryer
  10. 37% off the T3 SinglePass Curl X
  11. Up to 40% off Dae hair styling products
  12. Up to 33% off Pantene shampoos, conditioners and more

Best Prime Day kitchen sales

  1. Up to 34% off Stanley water bottles and tumblers
  2. Up to 50% off Instant Pot appliances
  3. Up to 39% off Le Creuset cookware
  4. Up to 40% off Vitamix blenders
  5. Up to 40% off Yeti coolers, water bottles and more
  6. Up to 25% off Caraway cookware and bakeware
  7. Up to 23% off Our Place cookware and appliances
  8. Up to 52% off Fullstar vegetable choppers
  9. Up to 52% off Bentgo lunch boxes, bento boxes and meal prep accessories
  10. Up to 20% off HydroJug water bottles
  11. Up to 25% off Simplehuman trash cans, paper towel holders and more
  12. Up to 40% off Dash kitchen gadgets
  13. Up to 24% off HexClad pans
  14. Up to 55% off Keurig coffee makers

Best Prime Day home sales

  1. Up to 49% off iRobot vacuums and accessories
  2. Up to 29% off Canopy filtered showerheads, humidifiers and more
  3. Up to 24% off Midea home and kitchen appliances
  4. Up to 33% off Dreo cooling appliances
  5. Up to 50% off Eufy vacuums, smart lights and more
  6. Up to 52% off Black+Decker tools and home appliances
  7. Up to 34% Febreze home fragrance refreshers and diffusers
  8. Up to 50% off Blueair air purifiers and dehumidifiers
  9. Up to 59% off Dewalt power tools and gadgets
  10. Up to 40% off Hoover floor cleaning appliances
  11. Up to 41% off Beckham Hotel pillows, mattress toppers and more
  12. Up to 25% off Purple pillows, seat cushions and more
  13. Up to 62% off Mellanni sheets, pillowcases and more
  14. Up to 34% off YouCopia home organizing accessories
  15. Up to 49% off Command products
  16. Up to 25% off Ruggable area rugs, door mats and bath mats
  17. Up to 34% off Rachio smart sprinklers, hose timers and more
  18. Up to 25% off Boll & Branch bedding
  19. Up to 29% off Simplehuman trash cans

Best Prime Day wellness and fitness sales

  1. Up to 52% off Orgain protein powder, collagen peptides and more
  2. Up to 20% off AG1 greens powder and more
  3. Up to 32% off Celsius Energy and Hydration products
  4. Up to 53% off Peloton exercise equipment
  5. Up to 34% off Vital Proteins collagen peptides, creamer and more
  6. Up to 50% off Bloom superfood powder, energy drinks, collagen peptides and more
  7. Up to 51% off Lemme vitamins
  8. Up to 58% off Puma athletic apparel and accessories
  9. Up to 40% off DripDrop electrolyte powder
  10. Up to 48% off Body Armor sports drinks and powders
  11. 30% off Beam Creatine
  12. Up to 41% off NordicTrack equipment

Best Prime Day pet sales

  1. 20% off the Woof Pupsicle
  2. Up to 58% off Furbo pet cameras
  3. Up to 35% off Full Moon dog treats and food
  4. Up to 26% off Hill’s Science Diet dog and cat food
  5. Up to 25% off Seresto flea and tick preventatives for dogs and cats
  6. Up to 49% off Petlibro automatic feeders, fountains and more
  7. Up to 30% off Wuffes dog supplements
  8. Up to 25% off Temptations cat treats
  9. Up to 29% off Greenies treats for dogs and cats
  10. Up to 42% off Merrick dog and cat food
  11. Up to 30% off Stella & Chewy’s dog and cat food, treats and more
  12. Up to 24% off Uproot Clean pet hair removing products and more

Best Prime Day food and beverage sales

  1. Up to 20% off David protein bars
  2. Up to 28% off Nespresso capsules
  3. Up to 29% off Four Sigmatic mushroom coffee, protein powder and more
  4. Up to 40% off Kind Bars
  5. Up to 35% off Freestyle Snacks olives
  6. Up to 26% off Olipop prebiotic soda
  7. Up to 20% off Ryze Superfoods
  8. Up to 44% off Hint water and sparkling water
  9. Up to 39% off Think! Protein Bars
  10. Up to 40% off Magic Spoon cereal and bars
  11. Up to 33% off Truff hot sauces, oils and salts
  12. 30% off Ayoh! Foods mayo

Best sales at other retailers

  1. Target: Shop Target Circle Week through Jul. 12
  2. Walmart: Shop the Walmart Deals event through Jul. 13
  3. Best Buy: Shop the Black Friday in July sale through Jul. 13
  4. Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
  5. Williams Sonoma: Up to 50% on select kitchenware and appliances
  6. Wayfair: Up to 70% off during Wayfair’s Four Day Flash Sale
  7. Saks Fifth Avenue: Up to 70% off during the Designer Sale
  8. Ulta: Up to 40% off during the Big Summer Beauty Sale through Jul. 19
  9. Lululemon: Save on athletic apparel, workout equipment and more during the Summer Scores even
  10. Crane & Canopy: Up to 70% off bedding and decor
  11. Macy’s: Up to 60% on clothing, shoes, home, kitchen and more during Macy’s Star Deals Week
  12. Anthropologie: Up to 40% on home goods and up to 30% seasonal fashion
  13. KitchenAid: Up to 25% off countertop kitchen appliances through Jul. 19
  14. Ana Luisa: Up to 25% off sitewide
  15. BaubleBar: Up to 20% off sitewide through Jul. 11
  16. DSW: Up to 25% off most items sitewide with code PRIMEDEAL (online only)
  17. The Company Store: Up to 45% off epic deals and up to 25% off everything else sitewide
  18. Dermstore: Up to 25% off select beauty
  19. Backcountry: Up 70% off sitewide
  20. Buffy: Up to 20% select bedding and pillows
  21. Hulken: 20% off sitewide
  22. Knix: Up to 50% up off sitewide during the warehouse sale
  23. Ruggable: 20% off sitewide with code EIGHT
  24. Lo & Sons: Up to 50% off during the Jet Set July Sale

Frequently asked questions

Most Prime Day deals last through the duration of the sale (it ends tonight, Jul. 11), but some are limited-time offers. For example, Lightning Deals are typically a few hours long — once a product sells out, the deal is over. Amazon is adding new deals each day of the sale, so make sure you’re constantly browsing. It’s also important to check out as soon as you see something you want since prices can go up any time.

For the first time ever this year, Amazon Prime Day is four days long. It’s typically a 48-hour event, so you have double the amount of time to shop this year.

Prime Day 2025 ends tonight, Friday, Jul. 11 at 11:59 p.m. Pacific Time (2:59 a.m. ET on Saturday, Jul. 12).

Amazon has not announced when the next Prime Day is. For the past few years, the retailer hosted its Prime Big Deal Days in October, which is nearly identical to July’s sale with slightly different products on sale to focus more on the holiday shopping season.

How I found the best Prime Day deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.

Why trust NBC Select?

I’m a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what’s included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon’s flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

Zoe Malin

Zoe Malin is a reporter for NBC Select who leads coverage for tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday.