I hate Mad Men (Not the show).

I hope there's a ball of fire that vaporizes all advertising from the face of the earth, forever.
posted by growabrain at 12:38 PM on January 29 [7 favorites]

Loved that movie at the time, but that scene just didn't do it for me (no pun intended). BUT the new commercial is a pretty clever take on it - mission accomplished, Hellman's Mayo.
posted by davidmsc at 12:39 PM on January 29 [1 favorite]

Given the squeeze bottle visual and the general consistency and color of mayonnaise, I’d classify Hellman’s money shot as refreshingly risqué.
posted by chavenet at 12:47 PM on January 29 [3 favorites]

Not sure if I really need to see Billy Crystal's mayo.
posted by They sucked his brains out! at 12:48 PM on January 29

Aw gee, that is actually much sadder than anything I'd anticipated from Ryan's tease a day or two ago.
posted by Pedantzilla at 12:52 PM on January 29 [1 favorite]

I loved it.

So there.

(But since Innerspace, Meg Ryan could read the Ann Arbour phone book and I would listen in awe)
posted by fordiebianco at 12:59 PM on January 29 [2 favorites]

I was hoping for the impossible boat ride from Sleepless in Seattle
posted by funkaspuck at 1:03 PM on January 29

I miss Billy Crystal's commentary, which really freshens up this ad because frankly, the scene from When Harry Met Sally is dragged out all the time. Sydney Sweeney's role was fine, but didn't carry the same punch as the original actress, whom I am sure has passed on some time ago.
posted by Atreides at 1:08 PM on January 29

As a middle-aged Jewish occasional deli-goer, I find this confusing:

This scene is at Katz's Deli. Mayo is seen as canonically, comically gentile: When Woody Allen converts to Christianity in Hannah and Her Sisters, be buys wonder bread and mayo. One NYT review mentions that Katz's own menu says you can order mayo on patrami only at your own peril.

I don't think the joke is supposed to be that she is being inappropriate by eating Hellmans in a deli, but she is....
posted by ManInSuit at 1:14 PM on January 29 [4 favorites]

That enormous gob of mayo almost made me gag. I like mayo in small quantities - it's just industrial aioli. But there is definitely, without a doubt, such a thing as too much mayo. The worst too-much-mayo experience I ever had was at a Carls Jr. in Singapore. I ordered a Carl's Burger (or whatever it was) and as I tried to bite into it the innards slid out, suspended as they were on a veritable sea of mayonnaise. It was revolting.

This ad reminds me of that revolting burger.
posted by grumpybear69 at 1:22 PM on January 29 [3 favorites]

…but didn't carry the same punch as the original actress, whom I am sure has passed on some time ago.

The original actress was Estelle Reiner, who passed away in 2008 at the age of 94. She was the mother of Rob Reiner, the director of When Harry Met Sally.
posted by Omon Ra at 1:29 PM on January 29 [7 favorites]

It hits the spot.

Very cheeky.
posted by Illusory contour at 1:32 PM on January 29

"...frankly, the scene from When Harry Met Sally is dragged out all the time."

So much this. It seemed to be a staple mention of every online date I ever went on. I'd never seen the movie (except for this scene, which was unavoidable), and years of daters pestering me to watch it steeled my resolve to never do that.

I have zero issue with Meg and Billy getting a big payday for a not much work. Good for them. But I'm still not going to watch that movie, nor put That Much Mayo on anything.
posted by Capt. Renault at 1:33 PM on January 29 [2 favorites]

It's funny. Superbowl ads used to be big surprises. We were all watching things at the same time and then ... (John Madden: wow, what was that?)... it was there and then it was gone.

Now I'm seeing ads that I know are going to be shown during the game but they're out early. And now we're just running whole meta-campaigns? Ads about ads? I'm just an old, I guess.
posted by JoeZydeco at 1:35 PM on January 29 [1 favorite]

TOO MUCH MAYO!
posted by whatevernot at 1:35 PM on January 29

This scene is at Katz's Deli. Mayo is seen as canonically, comically gentile: When Woody Allen converts to Christianity in Hannah and Her Sisters, be buys wonder bread and mayo. One NYT review mentions that Katz's own menu says you can order mayo on patrami only at your own peril.

I don't think the joke is supposed to be that she is being inappropriate by eating Hellmans in a deli, but she is....

it's multi-layered. Sally IS gentile, but also, a canonically famous picky eater, wanting things on the side and customized just right, so, this.. it tracks.
posted by ApathyGirl at 1:37 PM on January 29 [3 favorites]

Will they create a Best Foods version of the ad as well?
posted by milnak at 2:07 PM on January 29

My sister used to live around the corner from that Katz's. If you're ever nearby it's definitely worth the visit ( pastrami related climax not guaranteed ).
posted by roue at 2:15 PM on January 29 [1 favorite]

Bring
out the
Hellman's®
bring out the

F̸̧̾̉͑̇̎͐͌̽͝͝Ủ̴̧͕͙̝̦̜̦̩̌̐̍̈́ͅͅN̸̘̰̙̙͚͗̑͜!̵̈́̅ͅ
posted by clavdivs at 2:18 PM on January 29 [1 favorite]

I ordered a Carl's Burger (or whatever it was) and as I tried to bite into it the innards slid out, suspended as they were on a veritable sea of mayonnaise. It was revolting.

Carl's, Jr, did a WHOLE ad campaign around their burger toppings dripping everywhere, which in the realm of Superbowl commercials involved Paris Hilton, and I always found them so dang disgusting. Who wants to eat a messy burger like that. WHO?
posted by Atreides at 2:23 PM on January 29

I was prepared to dislike this but it actually won me over.
posted by wittgenstein at 2:26 PM on January 29

Superbowl ads used to be big surprises. We were all watching things at the same time

Those times were not better. I was supply-teaching a grade 10 art class when that WASSUUUUUP Superbowl ad came out like 25 years ago and let me tell you, a class full of pubescent slacker boys was at least 10 times more fucking excruciating than usual for about 2 weeks.
posted by chococat at 2:36 PM on January 29 [3 favorites]

For a true delight to the senses: I'll have what I'm having!

I was honestly relieved that they showed a turkey sandwich at the end of the super bowl ad and that the mayo didn't go on an, uh, thirty dollar pastrami sandwich.
posted by eschatfische at 3:22 PM on January 29

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