Jitsuvax gives the 11 main psychological reasons (so-called attitude roots) why people believe in misinformation about vaccination. It guides you on what to say when confronted with misconceptions. You will find examples of responses to over 60 misinformation themes. Back to the Vax is a website started by two former anti-vax moms. Their free information booklet. posted by storybored (0 comments total) 12 users marked this as a favorite