THE SELECTION
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Identities
101+ Latino-owned brands to shop year-round
We rounded up Latino- and Latina-owned brands we think you should know about during and after Hispanic Heritage Month — and what present realities mean to them.
New & Notable
Our weekly highlight of recent shopping news, new product launches, notable sales and deals and more
Talking Shop
See MoreOur series where we talk to interesting people about their most interesting buys
23+ items we loved in September: Shark, Touchland and more
The start of fall was the perfect time to try out hyaluronic acid serums, protein powder, eau de toilettes and more.
Our editors’ favorite smartwatches of 2025
Our top picks are loaded with smart productivity, fitness and health features.
Tested: The best, most effective teeth whitening strips
They won’t instantly erase years of discoloration, but over time, they’ll make a difference.
