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The Tropicana casino is imploded as Las Vegas bets on sports
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The Tropicana crumbles as Las Vegas goes all in on sports and entertainment

No stranger to reinvention, Sin City is pushing to offer more high-end experiences beyond gambling: “We have moved away from being a value-based destination.”
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With a flash and a boom, the Tropicana went bust.

The iconic casino was torn down in the wee hours Wednesday morning to make way for a baseball stadium, part of an ongoing pivot that Las Vegas officials hope will fuel the city’s economic future as affordability concerns simmer on and off the Strip.

The 22-story resort hotel, which opened in 1957 and featured in the 1971 James Bond film “Diamonds Are Forever” and “The Godfather” the following year, closed its doors April 2. But it didn’t go down in darkness: In true Vegas fashion, the city turned the building’s 2:30 a.m. implosion into a party, replete with a drone and a fireworks display.

“It’s kind of a celebration of life for all that property has meant to Las Vegas,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority.

Once the ritziest casino on the Strip, the Tropicana was imploded before dawn Wednesday after having spent its final decades as a more affordable destination.
Once the ritziest casino on the Strip, the Tropicana was imploded before dawn Wednesday after having spent its final decades as a more affordable destination.Allie Leepson + Jesse McClary for NBC News

The neighborhood where the Tropicana once stood is quickly becoming the city’s sports district, housing both Allegiant Stadium, home of the Las Vegas Raiders football team, and T-Mobile Arena, which hosts UFC, WNBA and NHL events.

After the rubble is cleared away, officials hope to start building a proposed 33,000-seat ballpark for the Oakland Athletics ahead of the team’s scheduled relocation for the 2028 season. The stadium is projected to cost an estimated $1.5 billion, with taxpayers kicking in at least $350 million.

Locals and visitors in town ahead of the Tropicana’s demolition were mostly upbeat about the next chapter for the city.

Bartender Marco Robinson caught a final view of the Tropicana from a garage before he clocked in to work Tuesday.
Bartender Marco Robinson caught a final view of the Tropicana from a garage before he clocked in to work Tuesday. Allie Leepson + Jesse McClary for NBC News

Marco Robinson, who has been tending bar in Las Vegas for four decades, acknowledged the casino’s demise was “hard for a lot of people who worked there.” But he said: “It’s a new era. This is what Vegas is.”

I’m excited about the changes coming to Vegas. You just have to embrace it.

Jordan McCall, 30, Las Vegas warehouse worker

“I’m excited about the changes coming to Vegas,” said Jordan McCall, 30, who has lived in the city since 2010 and works at a warehouse. “You just have to embrace it,” he said, carrying a camcorder to document the property’s final hours.

Las Vegas has long sought “to make way for the new, and this is a normal part of our evolution,” said Amanda Belarmino, an associate professor of hospitality management at the University of Nevada, Las Vegas, “but I think what it’s being imploded for is what’s more significant.”

The new stadium set to take the Tropicana’s place would add to a growing roster of venues and events offering high-dollar experiences beyond casinos’ card tables and concert halls.

The first of the Tropicana complex’s two towers came down in a controlled demolition Wednesday.
The first of the Tropicana complex’s two towers came down in a controlled demolition Wednesday.Allie Leepson + Jesse McClary for NBC News

Las Vegas welcomed 330,000 visitors in February for the Super Bowl, with tickets at Allegiant ranging from $5,700 to almost $19,000 on StubHub in the days leading up to it. Next month, the city will host its second Formula One Grand Prix, after the inaugural one attracted 315,000 fans last year at ticket prices from $99 to $12,500. NCAA basketball’s Final Four series is coming to town in 2028.

Warner Bros. recently announced an $8.5 billion plan to develop film and television studios at UNLV’s Nevada Studios. And the futuristic new Sphere arena, which opened last year, is the most expensive venue ever built in Las Vegas, costing $2.3 billion. Tickets for coming shows ranged from an “immersive concert film” by U2 starting at around $99 to more than $1,800 for some of the few remaining seats at performances by the Eagles this month and next.

“We have moved away from being a value-based destination where people could come for a really inexpensive holiday,” Belarmino said.

Alicia Muscs, left, moved to Las Vegas this year for its lower living costs; Jordan McCall, right, has lived and worked in the metro area for the past 14 years and seen its tourist economy evolve.
Alicia Muscs, left, moved to Las Vegas this year for its lower living costs; Jordan McCall, right, has lived and worked in the metro area for the past 14 years and seen its tourist economy evolve.Allie Leepson + Jesse McClary for NBC News

The Tropicana, one of the first luxury properties on the Strip, spent much of its life targeting middle-class guests. Its ties to organized crime and a shifting competitive landscape brought that flashy era to an end. It was sold to Ramada in 1979 and, despite ownership changes, was operated as a budget-friendly resort until it closed.

Now, as Las Vegas visitors demand more high-end experiences, the city is competing less directly with longtime gambling hubs such as Atlantic City, New Jersey, or Laughlin, Nevada, 90 miles south of Sin City, Belarmino said. Instead, “our guests are telling us they consider us at the same time they’re considering San Francisco and New York, which makes us a value in comparison to those types of destinations,” she said.

Those $20 nights and no resort fees are probably in the past on the Strip.

Nicholas Irwin, University of Nevada, Las Vegas

The bargains may not be as close at hand as they once were.

“Those $20 nights and no resort fees are probably in the past on the Strip,” said Nicholas Irwin, a colleague of Belarmino’s at UNLV who is research director for its Lied Center for Real Estate. “People are worried that we are prioritizing that [business] growth as opposed to growth of our children and our workforce.”

UNLV researchers expect the population of Las Vegas’ Clark County to grow at a steady 1.6% rate this year and 1.4% next year, partly driven by Californians who are relocating to the area, like Alicia Muscs, 26, who works for a travel booking agency inside MGM’s New York-New York casino. She said she moved to the city in April for its lower living costs.

According to Irwin, recent California transplants are 15% to 19% wealthier on average than their new neighbors in Nevada, and the influx has put pressure on demand — and prices — for goods and services in the metro area. That could cause political ripples in Nevada, a closely contested swing state where both presidential campaigns are vying for voters’ trust on economic issues.

Vehicles passed piles of debris from the demolished Tropicana on Wednesday, and a film of dust blanketed vehicles and trees.
Vehicles passed piles of debris from the demolished Tropicana on Wednesday, and a film of dust blanketed vehicles and trees.Allie Leepson + Jesse McClary for NBC News

Unemployment in Las Vegas hit 6.7% in July, according to federal data, up from 5.7% the same month last year and ahead of both the statewide rate (6.3% in July) and the national rate (4.1% as of September).

Still, metro area employers added 41,500 jobs from July 2023 to July 2024, and wage growth for the Western U.S. tracked by government economists has ticked upward this year despite cooling off for the nation overall.

Muscs has already made up her mind to back Vice President Kamala Harris, who she said is “fighting for us.”

Even with the Tropicana gone to make way for pricier amusements, Belarmino said, people can still experience the city “in a variety of different ways, and I think that’s how we are able to continue to rejuvenate and redefine ourselves.”

Nathan MacWhorter agreed there are still affordable options. He and his family live in Tucson, Arizona, but own a timeshare in Vegas and have been coming every year since 2007. This year, their visit coincided with the demolition of the Tropicana — where they have stayed in the past — so they decided to attend a viewing party.

But MacWhorter added that they were going to the Discovery children’s museum, too, before heading home.

“Vegas is a lot more family friendly than people say it is,” he said.

The sun rose Wednesday on the lot where the Tropicana once stood.
The sun rose Wednesday on the lot where the Tropicana once stood.Allie Leepson + Jesse McClary for NBC News