'an uphill battle'
Blake Lively's Lawsuit Against Justin Baldoni Is A 'Masterclass In PR,' Industry Pros say
Industry experts told BI that Blake Lively's lawsuit against Justin Baldoni, her "It Ends With Us" costar and director, was "a masterclass in PR."
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The Lede
Blake Lively's lawsuit accusing Justin Baldoni, her "It Ends with Us" director and costar, of sexual harassment and retaliation could end in a settlement or play out in a very public trial. Either way, PR and legal experts say Baldoni has an "uphill battle" ahead.
Key Details
- In the legal complaint, obtained by BI, Lively said she attended a meeting during filming with Baldoni and producer Jamey Heath, to address the "hostile work environment that had nearly derailed production of the Film."
- Experts told BI that Lively's camp filing the suit so close to the holidays, when Baldoni's team would be more likely to get caught flat-footed, speaks volumes.
- Lively's suit was also packed with details, making the case that Baldoni and his team coordinated a smear campaign against her.
