MEN'S big beauty secret
Men In Corporate America Spend Thousands To Look Good — They Just Don't Want You To Know About It
Many men in corporate America are quietly spending thousands on surgery, stylists, and gyms because they want to look good to gain a competitive edge.
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The Lede
Business Insider spoke to four men in the corporate world who are willing to spend a lot to look good for their jobs, investing in services from plastic surgery to hair-loss treatments and time-consuming self-care routines to gain a competitive edge.
Key Details
- Over the past five years, it's become less taboo for men to discuss their desire to undergo some type of rejuvenation, Dr. Daniel Maman, a plastic surgeon, said.
- A 2023 survey from the American Society of Plastic Surgeons found that the number of men getting cosmetic procedures in the US increased by 8% from 2022 to 2023.
- Men are also turning to apps for advice: About 35% of men have used apps for suggested beauty products to buy and how to use them.
