The canned booze revolution
America Is Getting Hammered On The 'Healthy' Alternative To Beer
Alcohol in a can was supposed to be a healthier, lighter alternative to beer. Nowadays, it's just getting Americans even drunker.
·
3.2k reads
·
The Lede
Drinking non-beer alcohol out of a can was supposed to be the healthier alternative. Hard seltzers, spiked seltzers, and their ilk have been marketed as lighter than traditional alcoholic beverages. Their alcohol content is beer-ish, but the impact on your waistline isn't. But these prepackaged on-the-go drinks have evolved, and in many cases they've become much boozier.
Key Details
- Ready-to-drink alcoholic beverages — industry speak for canned and bottled non-beer drinks — have been around for a long time. The pandemic supercharged the trend.
- Ready-to-drink alcoholic beverages have reached $13.1 billion in sales over the past year, up from $12.6 billion in the year before.
- Various states have passed laws to allow distilled-spirits products like canned cocktails to be sold in places where they previously couldn't be or have changed the structure of how such beverages are taxed.
