Mark Zuckerberg was popular and cool for the past 18 months. That has all seemed to shift since moderation changes at Meta and Trump's inauguration.
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The Lede
RIP the Zuckermoon. Thus concludes a brief window of time when Mark Zuckerberg got to enjoy a honeymoon of sorts in the public eye — when he was both cool and beloved. The warmth of the lingering "Hot Zuck Summer" seemed to abruptly go ice cold this month when Meta announced changes to its content policies and Zuckerberg went on Joe Rogan's podcast. Now, it seems that the new Zuck 3.0 lost some of the fans that the CEO had won over.
Key Details
- For a long time, public perception of Zuckerberg was focused on him being awkward and robotic, with his closely cropped hair and nervous mannerisms.
- Sometime in the spring of 2023, things changed. Zuckerberg started posting more relaxed, personal things to Facebook and Instagram. He seemed to even be having fun on his new platform, Threads.
- The decision to get rid of the fact-checking program and replace it with community notes and new loosened rules on speech, have rubbed some people the wrong way.
