A recent YouGov poll — conducted in Q4 2023 — asked people about their favorite beer brands, and divided opinion into fame (the percentage of people who'd heard of the brand) and popularity (the percentage of people who have a positive opinion of the brand).
Overall, among Millennials, Gen Xers and Boomers, Heineken, Guinness and Corona appear to be the three most-loved brands. Sixty percent of Millennials said Heineken was their favorite beer, while a majority of Gen Xers (57 percent) and nearly half of the Boomers (49 percent) said they preferred Guinness as their favorite.
Here are some other key takeaways:
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Bud Light, a beer that 96 percent of the respondents said they were familiar with, was ranked a lowly 30th when it came to popularity, with just 37 percent expressing a positive opinion.
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Millennials like foreign beers, and the top half of their top 10 list consisted of beers from Mexico and The Netherlands.
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When considering taste differences among generations, Modelo didn't make the Boomer top 10 list, White Claw (an alcoholic seltzer) and Budweiser only made the Millennial list and Blue Moon was featured only in Gen X's top 10.
Click to enlarge image
Via Visual Capitalist.
[Image: RDNE Stock project]
